Display holder for bottled goods



Oct. 20,1925. 1,557,598

R. c. LULY ET AL DISPLAY HOLDER FOR BOTTLED GOODS Filed Sept. 13, 1920 2 Sheets-Sheet 1 men tom Oct. 20, 1925.

- 1,557,598 R. c. LULY ET! AL DISPLAY HOLDER FOR BOTTLED GOODS Filed Sept. 15, 1920 2 Shee ts-Sheet 2 Patented Oct. 20, 1925.

UNITED STATES ROBERT C. LULY, OF ALTON, ILLINOIS, AND RALPH I. ROBY, OF ST. LOUIS, MISSOURI.

1557,59? PATENT OFFICE.

DISPLAY HOLDER FOR BOTTLED GOODS.

Application filed Septeniter 13, 1920.

To all whom it may concern:

Be it known that ROBERT C. LULY and RALPH I. Rosy, citizens of the United States,

residing in the city of Alton, county of Madison, and city of St. Louis, and fatates of Illinois and Missouri, respectively, have invented new and useful Improvements in Display Holders for 'Bottled Goods, of which the followin is a specification.

This invention relates to a display holder for bottled goods especially designed for use in the exhibition of bottles of perfumery in drug stores. Heretofore large bottles of perfumery havebeen displayed on the counter or show-cases of the store and persons entering the store were able to sample the various perfumes either by removing the stopper and smelling the same, or by putting a portion on their handkerchiefs or clothing. Frequently this has been done in a careless manner entailing spilling of the perfumery and consequent waste and loss.

It is the general purpose of this invention to enable the proprietor of a store to exhibit his perfumes in a way to invite attention thereto, as usual, but at the same time, render it impossible for persons to sample the per fumes other than by smelling the same.

To this end the invention comprises a display holder having a series of pockets or receptacles therein for holding a plurality of bottles with means for locking the bottles in the display holder,

The invention is illustrated in the accompanying drawings, in which,

Figure 1 is a view in front elevation showing the improved bottle holder with six bottles mounted therein;

Figure 2 is a view in rear elevation of the same illustrating the. locking device;

Figure 3 is a broken View in front elevation on an enlarged scale, the receptacles for the bottles being indicated by dotted lines;

Figure 4 is a similar view in rear elevation, the locking strip being shown in an inoperative position to permit the bottles to be removed; and

Figure 5 is a View of the holder in end elevation illustrating more clearly the manner of locking the bottles in the holder.

Referring now to the drawing the numeral 1 indicates generally the holder which is preferably of wood suitably stained or ornamented and of a length to accommodate the number of bottles of perfumery it is de- Serial No. 409,886.

sired to display. In the embodiment of the invention shown in the drawing this holder comprises a strip or block of wood 2, forming a base, substantially two feet in length, which is provided at equal intervals on its upper side with a series of recesses 3 enter ing from the rear side of the holder and formed with undercut or dovetailed sides as indicated at 4. The recesses 3 are rectangular in shape, and may be square. At the front of the holder the recesses are closed by a strip 5, more or less ornamental in con figuration, and the height of the block 2, and extending from end to end thereof, this strip being glued or otherwise secured to said block. At the rear of the holder a similar strip 6 is secured to the block, but this strip is of a less height than the strip 5, its top terminating below the bottoms of the recesses 3 to provide a ledge 7 extending from end to end of the block below the said recesses. The numeral 8 indicates a locking strip which is secured to the top of the strip 6 by means of hinges 9 in a manner to open outwardly. The strip 8 is of a configuration so that when closed or in the position shown in Figures 2 and 5 it will, with the strip 6, give to the rear of the device the same con figuration as that given to the front by the strip 5. Centrally of the block 2 on the rear side thereof is located a metal plate 10 on which is pivotally mounted a clip 11 which is adapted to spring over a stud 12 secured centrally of the locking strip As will be seen from the drawings, particularly Figures 3 and at, the bottles 13 are of such shape that when inserted into the recesses 3 they will engage under the undercut sides 4 and be prevented from being lifted vertically, out of the recesses. When the looking strip 8 is turned upward into the position shown in Figure 5 to close the rear open ends of the recesses 3 and locked in position by the clip 11, it becomes impossible to re move the bottles from the holder. It will be obvious that if desirable a regular lock could be employed for preventing the clip 11 from being unfastened by an unauthorized person, but in practice this is found unnecessary, as the space between the bottles 13 is such that it would be difficult for one to manipulate this clip from in front by passing the hand through the space between the bottles and furthermore for the reason that the locking clip 11 is practically hid from view and the average person would not know how to open the holder in order to remove the bottles. Furthermore, it is desirable that the locking strip can be readily turned downward to open the recesses by he clerk When making a sale and as readily be closed again. The device, therefore, simply presents a simple and economical way of permitting bottles of perfume to be displayed and, at the same time, prevent persons from removing contents of the bottles, without interfering with the ready manipulation of the bottles by the clerk in making a e claim:

1. A display holder for bottled goods comprising a base providcd'on its upper side with a plurality of retaining recesses fashioned in the body of the base in a right line and open at one side for receiving and shaped for holding; against removal in a vertical direction the comolenientarv-shaped bottom portions of bottles inserted in the respective recesses, and means common to all of said recesses for closing them at vwill to prevent removal of the bottles in a lateral direction.

2. A holder for displaying bottled goods, comprising a base provided on its upper side with a plurality of undercut recesses fashioned in the body of the base in a right line and open at one end for receiving and retaining against removal in a vertical direction the:complementary-shaped bottom portions of bottles inserted in the recesses, a locking strip con'nnon to all of said recesses for closing the open ends thereof to prevent removal of the bottles in a lateral direction, and means forlocking said strip againstmovement. 1 i

3. A holder for displaying bottled goods, con'iprisinp an elongated base provided on its upper side with a plurality of retaining recesses extending from end to end or the base and open at one end, said recesses being shaped-to receive and hold the bottom por tions of bottles ins rted therein, a locking strip hingedly secured on said holder and adapted to be turned into a position to close the open ends of said recesses to prevent removal of the bottles from the recesses, and means for locking said locking strip in such position.

In testimony whereof, We have hereunto set our hands.

ROBERT C. LULY. RALPH I. ROBY. 

